SMM (Social Media Marketing) Archives

Three Ways To Grow Your Business With Social Media Marketing

17 Feb

Using social networking to market your service or product differs from other forms of marketing and advertising. Social networking encourages engagement, which in turn can create customers who are loyal to your brand. One of the considerations for new businesses or those who are trying to grow their business is how to reach the most people for the least cost. Social Media Marketing is an affordable way to get the word. Here are three ways engaging customers on social networks can help grow your business.

Build Relationships

Social networking is all about building relationships. Whether through Facebook, Twitter, Instagram or some other platform, businesses have a great opportunity to connect with their customers. Customer service is fun and casual on a social networking platform, which then instills a sense of trust. You can answer questions about your products or introduce your audience to new products through direct relationships with your customers. In this environment, customers do not feel pressured to buy anything from you. Instead, feeling connected to your brand encourages more interest in what you offer.

Timely Feedback

Social media marketing allows you to get feedback from your customers much more quickly than with offline marketing plans. Sometimes the feedback is even instant. Your engagement with the customer and the relationships you build with them facilitates open communication. Further, social media isn’t a passive form of marketing. Your customers can respond to posts and tweets with questions or opinions. This timely feedback is valuable for launching a new product, introducing a variety of services, and tweaking your marketing approach.

Brand Loyalty

Trust is the foundation for brand loyalty. Also, brand loyalty isn’t possible without brand recognition. Social media marketing allows you to build both trust and recognition in a very affordable way to a large customer base. The more engaged a customer is with a brand, the more likely they will keep that relationship.

These are just some of the ways social media marketing can grow your business. If you would like to learn more about social media marketing, contact us.

Business Growth, SMM (Social Media Marketing)

Take Advantage of SEO For Business Growth

11 Feb

Search engine optimization or SEO is a way you can strategically increase the volume of quality traffic from a search engine to your Website. Having good search engine (SE) results indicate that your Website has a large volume of traffic. Search algorithms keep changing, which makes local search engine optimization more relevant. How can you use SEO to stay ahead of the competition and experience business growth? Here are some tips to help.

Using the correct keywords on your Website helps it enjoy a high ranking on search engines. Choose your keywords carefully to optimize their effectiveness. Use them throughout your content, including headings, URLs, and titles. Repeating your keywords several times in different ways ensures search engines will associate your Website with a user’s needs and place it at the top of the search results.

Give your customers a pleasant experience by providing quality content on your Website. Ensure the content is timely and relevant with a sufficient keyword count. Keep the text simple and easily understood; use graphical material, such as infographs. Most important, don’t let the content on your Website stagnate. Update it regularly to ensure it remains current.

Avoid bad or broken links. There are times you may want to link your Website with another one. If you do, ensure your site is not inked to one that is low ranking; contains malicious code; or offers duplicate, outdated, or low-quality content. Check to ensure no links on your Website are broken due to deleted pages; this can jeopardize your search engine rating. It is frustrating for visitors to your Website to click on a link only to go nowhere or to the wrong place. Don’t give them a reason to leave your site.

Use social media to get the word out. Distribute links to the new and updated content on your site across social networking platforms. Display the material on your company accounts. Keep track of how often it is marked as a favorite, recommended, and shared or re-tweeted. Take time to thank anyone who redistributed your content in some way; it increases your company’s online presence and the public’s awareness of your company.

Business Growth, General Information, SEO (Search Engine Optimization), SMM (Social Media Marketing)

Our Creation of POutdoors.com Nov 3rd, 2015 11:28 AM

Our Redesign of JSAV.com Sep 10th, 2015 2:58 PM

6 Questions to Get You Started with Search Engine Optimization Apr 21st, 2015 8:08 AM

3 Ways To Improve Your Social Media Marketing Apr 9th, 2015 9:52 AM

Pandas and Penguins Love Search Engine Optimization Mar 30th, 2015 9:17 AM

How to Market Your Business Mar 20th, 2015 10:34 AM

3 Simple Online Marketing Tips for Business Growth Mar 10th, 2015 10:57 AM

Expand Your Business Growth With a Professional Company Website Mar 4th, 2015 9:38 AM

Business Growth Through Branding – 3 Important Facets for any Small Business Feb 26th, 2015 9:09 AM

Three Ways To Grow Your Business With Social Media Marketing Feb 17th, 2015 10:45 AM

Our Redesign of BigSkySWD.com Feb 13th, 2015 4:21 PM

Take Advantage of SEO For Business Growth Feb 11th, 2015 4:03 AM

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