6 Questions to Get You Started with Search Engine Optimization

21 Apr

6 Questions to Get You Started with Search Engine Optimization

Search engine optimization has a reputation for being too technical and complicated. In this blog, we’re going to break things down by asking a few simple questions related to SEO:

Is your website mobile-friendly?

If your website isn’t mobile-friendly by now, then you’re either behind the times or a risk-taker. Google is now factoring mobile-friendliness in its search algorithm. If you haven’t taken care of this yet, then it should be the first thing on your to-do list.

Do you practice content creation?

If you write blogs and articles once or twice a week, then you have nothing to worry about. But if the content on your website isn’t fresh or current, then you need to start practicing content creation.

Are you spamming links?

Some businesses do this without realizing it. Google doesn’t like it when businesses spam links, and it increases your site’s chances of getting hit with a penalty. If you’re not sure, then just scale back in this regard.

Is the online information about your business accurate?

Your business listings have a big impact on your local SEO. Make sure that your information on social media corresponds to your information on your website. Any discrepancies will damage your SEO.

Do you practice social media marketing?

Although their relationship isn’t entirely clear, we know that social media accounts affect Google search results to some extent. The more likes and shares your posts get on social media, the better your page rank will be.

Do you have a good brand reputation?

And finally, Google takes your reputation into account in regard to your page rank. This works on two levels: you need to have good reviews on sites like Yelp and Google+, and you need to establish credibility with your content.

Do you have any more questions regarding SEO? To talk more about search engine optimization, or anything else, please contact us. Thanks.

SEO (Search Engine Optimization)

Pandas and Penguins Love Search Engine Optimization

30 Mar

Pandas and Penguins Love Search Engine Optimization

There are many people who love pandas and penguins, the cute animals that live in impossibly cold environments. However, pandas and penguins love Google, the California multinational company that is the single most important name in search engine optimization (SEO). As a matter of fact, Panda and Penguin, the code names for somewhat major overhauls to Google special algorithm, their secret and incredibly complex formula that dictates what websites show up high in the search engine rankings, changed search engine optimization forever, rendering useless techniques that used to be extremely potent. Here is a bit more detail about them.


Panda was a Google update that focused on the content of websites. In the older days of the web, practices like article spinning were incredibly common. Some webmasters would take an article from one website, jamming into a spinner, a software program that replaced some of the words in the website with synonyms, meaning that the new article was not a blatant copy of the old article, allowing it to pass through Google’s old system. After Panda article spinning and other questionable practices went the way of the dodo.


Penguin was a bit different from Panda, but still very important. This update focused on the quality of backlinks for websites. In the old days, some business would sign up for services that gave them automated backlinks, referrals from websites that only referred other websites. Google stopped this with the Penguin update.

Contact us if you would like to learn more about SEO.

SEO (Search Engine Optimization)