There are many people who love pandas and penguins, the cute animals that live in impossibly cold environments. However, pandas and penguins love Google, the California multinational company that is the single most important name in search engine optimization (SEO). As a matter of fact, Panda and Penguin, the code names for somewhat major overhauls to Google special algorithm, their secret and incredibly complex formula that dictates what websites show up high in the search engine rankings, changed search engine optimization forever, rendering useless techniques that used to be extremely potent. Here is a bit more detail about them.
Panda was a Google update that focused on the content of websites. In the older days of the web, practices like article spinning were incredibly common. Some webmasters would take an article from one website, jamming into a spinner, a software program that replaced some of the words in the website with synonyms, meaning that the new article was not a blatant copy of the old article, allowing it to pass through Google’s old system. After Panda article spinning and other questionable practices went the way of the dodo.
Penguin was a bit different from Panda, but still very important. This update focused on the quality of backlinks for websites. In the old days, some business would sign up for services that gave them automated backlinks, referrals from websites that only referred other websites. Google stopped this with the Penguin update.
Contact us if you would like to learn more about SEO.