Using social networking to market your service or product differs from other forms of marketing and advertising. Social networking encourages engagement, which in turn can create customers who are loyal to your brand. One of the considerations for new businesses or those who are trying to grow their business is how to reach the most people for the least cost. Social Media Marketing is an affordable way to get the word. Here are three ways engaging customers on social networks can help grow your business.
Social networking is all about building relationships. Whether through Facebook, Twitter, Instagram or some other platform, businesses have a great opportunity to connect with their customers. Customer service is fun and casual on a social networking platform, which then instills a sense of trust. You can answer questions about your products or introduce your audience to new products through direct relationships with your customers. In this environment, customers do not feel pressured to buy anything from you. Instead, feeling connected to your brand encourages more interest in what you offer.
Social media marketing allows you to get feedback from your customers much more quickly than with offline marketing plans. Sometimes the feedback is even instant. Your engagement with the customer and the relationships you build with them facilitates open communication. Further, social media isn’t a passive form of marketing. Your customers can respond to posts and tweets with questions or opinions. This timely feedback is valuable for launching a new product, introducing a variety of services, and tweaking your marketing approach.
Trust is the foundation for brand loyalty. Also, brand loyalty isn’t possible without brand recognition. Social media marketing allows you to build both trust and recognition in a very affordable way to a large customer base. The more engaged a customer is with a brand, the more likely they will keep that relationship.
These are just some of the ways social media marketing can grow your business. If you would like to learn more about social media marketing, contact us.